Beauty Industry

Minogue to Illuminate Empire State Building for Coty Cause

Special ceremony to honor Coty-DKMS Linked Against Leukemia partnership

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By: Jamie Matusow

Editor-in-Chief

Pop star Kylie Minogue will light New York City’s Empire State Building red and white on May 7 at 12:30 p.m. in a special ceremony honoring the Coty-DKMS Linked Against Leukemia partnership and the Third Annual DKMS Linked Against Leukemia Gala. The Empire State Building will shine red and white from dusk until 2 a.m. to help raise awareness of DKMS, the world’s largest non-profit bone marrow donor center.

The Coty-DKMS Linked Against Leukemia partnership is committed to the fight against leukemia and other blood related cancers. In October 2006, Coty joined DKMSin the fight against leukemia by establishing the Coty-DKMS Linked Against Leukemia partnership. Led by CEO Bernd Beetz, Coty has leveraged its strong celebrity partnerships to raise awareness of the disease and help recruit thousands of donors around the world. For more information to register to become a bone marrow donor or to help give someone a second chance at life, visit www.dkmsamericas.org.

Ms. Minogue, who is in NYC to attend the Coty-DKMS Linked Against Leukemia Gala andannounce her first ever North American tour, is honored to join forces with DKMS and Coty to support this important initiative. In 2006, she partnered with Coty to create her first and only line of fragrances including Darling, Sweet Darling, Sexy Darling and Showtime.

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